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The executive affirms that the Bolivian automotive market has significantly evolved, shifting its focus toward vehicles that offer not only durability and performance but also energy efficiency.

ISSUE 136 | 2024

Raúl Serrano

1Toyosa has a long history in Bolivia. What have been some of the most important milestones in the company's journey?

Since its founding in 1981, Toyosa has achieved numerous milestones that reflect our commitment to Bolivia. We became pioneers in the automotive market by introducing models perfectly suited to the needs of Bolivian consumers. Recent achievements include extending our warranty to 7 years or 150,000 kilometers, providing our customers with unmatched peace of mind and support in the country. These accomplishments align with our mission to deliver not just high-quality vehicles but also an exceptional service experience.

2How has the automotive market in Bolivia changed in recent years, and how has Toyosa responded to these changes?

The Bolivian automotive market has evolved significantly, shifting focus toward vehicles that prioritize not only durability and performance but also energy efficiency. At Toyosa, we have responded to this demand by offering hybrid vehicles and flexible fuel options that support sustainability and driver economy. We are proud to lead this transformation towards cleaner mobility in Bolivia.

3In terms of technological innovation, what are Toyosa's future plans for Bolivia?

Toyota has committed to achieving carbon neutrality by 2050, and Toyosa is fully aligned with this mission. We are currently introducing a diverse range of hybrid and electric vehicles that deliver exceptional performance while contributing to reduced carbon emissions. We will continue to explore and implement advanced technologies to enhance the driving experience, integrating more clean energy into our operations and products.

4Toyosa is known for its commitment to sustainability. What are some of the initiatives in this area?

At Toyosa, we believe that respecting the environment is essential. In addition to introducing hybrid vehicles and promoting the use of biofuels such as ethanol, we also implement responsible practices in our workshops and offices by promoting recycling and energy efficiency. These initiatives aim not only to reduce environmental impact but also to contribute to the local economy, reinforcing our commitment to a cleaner future for Bolivia.

5Toyosa Has Grown Over the Years. How Does the Company Ensure Its Team Is Always Trained and Motivated?

Our team is the heart of Toyosa. We have continuous training programs that ensure all our collaborators achieve and maintain the high service standards that define us. Additionally, we foster a culture of innovation and excellence, motivating our team to grow within the company and always provide the best experience to our customers.

6What Social Responsibility Projects Does Toyosa Currently Support?

Social responsibility is one of our core pillars at Toyosa. We work closely with the community through programs like material recycling and support for healthcare institutions such as Davosan. We also promote sports and sponsor events that contribute to the well-being and development of our society. We are proud to contribute to Bolivia's growth in this way.

7How Has Customer Demand Changed, and How Has Toyosa Responded to These New Needs?

Today, customers seek reliable vehicles with low maintenance costs and a strong focus on sustainability. At Toyosa, we meet these needs by offering models known for their durability and efficiency, such as our hybrid range and vehicles running on biofuels. These options cater to current demands and contribute to the country's economy.

8Toyosa Is a Company That Has Positively Impacted the Bolivian Economy. What Do You Consider to Be Its Main Contribution in This Regard?

Toyosa’s expansion has significantly generated employment and driven economic development in Bolivia. Every new showroom and workshop we open represents not just an investment in infrastructure but also in human talent and strengthening the local economy. We take pride in contributing to the country’s growth through our activities.

9Are There Plans for Expansion or Growth for Toyosa in the Near Future?

Yes, we are building the largest showroom in Latin America, featuring 1,600 m² of exhibition space and 2,400 m² of offices. This new facility is designed to provide a complete customer experience, including credit services, a social area for children, a modern café, and the exclusive Gazoo Racing space. It will also feature advanced technology and touchscreen displays in every section, ensuring our clients enjoy a unique service standard in Bolivia. Toyosa continues to move forward, investing in the country's future.

10Finally, What Message Would You Like to Share with Your Customers and Business Partners?

To our customers and partners, we want to express our gratitude for your trust and loyalty. Our commitment is to continue delivering vehicles of the highest quality and exceptional service. Toyosa is proud to lead in automotive technology while contributing to a cleaner and more sustainable environment for Bolivia. We will keep working tirelessly to meet and exceed your expectations.

“…we are building the largest showroom in Latin America, featuring 1,600 m² of exhibition space and 2,400 m² of offices…”